At My Shoe Shop, we believe every woman deserves footwear that combines exceptional comfort, quality and timeless style. Whether you're looking for everyday essentials, holiday favourites or something special for an occasion, our goal is simple – to help you find shoes you'll love wearing for years to come.
Rather than simply offering hundreds of styles, we carefully curate our collections with a focus on comfort, craftsmanship, quality materials and design. We believe great shoes should not only look beautiful, but also feel wonderful to wear.
Our Story
For more than 13 years, Via Veneto Shoes has been helping women discover footwear that combines style, comfort and quality. Our boutique in Constantia Village, Cape Town, has earned a loyal following through carefully selected footwear, personalised service and honest advice.
As more customers from across South Africa wanted access to the same carefully curated selection, we created My Shoe Shop. Today, we bring that boutique experience online, combining the personal service of our physical store with the convenience of shopping from anywhere in the country.
Whether you visit us in person or shop online, our commitment remains the same – quality footwear, knowledgeable service and a shopping experience you can trust.
Our Focus on European Footwear
European footwear has always been an important part of our collection.
Over the years, we have found many European footwear brands that combine beautiful design with excellent comfort, quality materials and attention to detail. Soft leathers, thoughtful construction and well-designed footbeds are some of the qualities we look for when selecting shoes for our customers.
Alongside our European brands, we also select footwear from other respected international brands and manufacturers that meet our standards for quality, comfort and design.
Our Brands
Our collection includes carefully selected brands such as Carmela, Inuovo, Gaimo, Laura Vita, UGG, FitFlop, Vidorreta, Fantasy Sandals, Bueno and Pegada, together with our own Via Veneto collection and other brands chosen for their quality, comfort and style.
Browse our collections or see our New Arrivals.
Why Customers Choose My Shoe Shop
Shopping for shoes should be enjoyable, whether you're visiting our boutique or browsing online.
When you choose My Shoe Shop, you can expect:
- A carefully curated selection of premium European and international footwear brands
- A strong focus on genuine leather footwear and quality materials
- Comfortable, wearable styles selected with real life in mind
- Friendly, knowledgeable customer service
- Reliable delivery throughout South Africa
- The confidence of shopping with an established South African retailer
Visit Via Veneto Shoes

If you're in Cape Town, we'd love to welcome you to our Via Veneto Shoes boutique in Constantia Village.
Our experienced team takes pride in helping customers find the right fit and recommending styles that suit their lifestyle and comfort requirements. We believe personal service is just as important as the shoes themselves.
For customers elsewhere in South Africa, My Shoe Shop brings that same level of care online, making it easy to shop our footwear collection from wherever you are.
More Than Shoes
To us, shoes are about much more than fashion.
The right pair should make you feel comfortable, confident and ready for whatever the day brings. That's why we carefully select our styles, with an emphasis on quality, comfort and designs you'll enjoy wearing beyond a single season.
Whether you're shopping for everyday favourites, planning your next holiday or looking for something special, we're here to help you find footwear you'll enjoy wearing for years to come.
Shop With Confidence
Shopping online should be simple, enjoyable and worry-free.
At My Shoe Shop, we're proud to combine the personalised service of an independent boutique with the convenience of online shopping. Every order is carefully packed by our team, and we're here to help if you need advice before or after your purchase.
Whether you're buying your first pair from us or you're one of our many returning customers, you can shop with confidence knowing you're purchasing from an established South African retailer that values quality, honest advice and knowledgeable customer service.
Need help? Chat to us on WhatsApp.
Thank you for choosing My Shoe Shop. We look forward to welcoming you online or at our Via Veneto Shoes boutique in Constantia, Cape Town.